How to Survive a Day in MR

For those who find themselves staring at their monitors, trying to provide cause analysis for the preferences of fickle-minded consumers:

1. Buy a box of antacids. Ulcer is an occupational hazard of this job. Breakfast at 1PM, Lunch at 4PM and dinner at midnightmakes for pretty holes in your tummy without a handy antacid. Better yet, always stock up on food.

2. Always take three breathes before replying whenever you feel like cutting heads off.

3. Just as you never mess with the people who make your food, never mess with the people who handle your fieldwork. Sometimes, it's best to ask to risk client ire than having low quality data.

4. Learn when to act as a boss and when to be a friend. A little compassion on people who have just worked for 72 hours straight goes a long long way.

5. Celebrate the little things in life like the ritual of taking off the project specs off your board because the project is finished, like lunches with officemates at Almon Marina, and clocking out at 9PM.