How to Survive a Day in MR

For those who find themselves staring at their monitors, trying to provide cause analysis for the preferences of fickle-minded consumers:

1. Buy a box of antacids. Ulcer is an occupational hazard of this job. Breakfast at 1PM, Lunch at 4PM and dinner at midnightmakes for pretty holes in your tummy without a handy antacid. Better yet, always stock up on food.

2. Always take three breathes before replying whenever you feel like cutting heads off.

3. Just as you never mess with the people who make your food, never mess with the people who handle your fieldwork. Sometimes, it's best to ask to risk client ire than having low quality data.

4. Learn when to act as a boss and when to be a friend. A little compassion on people who have just worked for 72 hours straight goes a long long way.

5. Celebrate the little things in life like the ritual of taking off the project specs off your board because the project is finished, like lunches with officemates at Almon Marina, and clocking out at 9PM.

Dove "Onslaught" Ad

Dove's Campaign for Real Beauty hits it again with another ad: a 60 second film entitled "Onslaught". Images of different bodies, beauty procedures (including several shots of liposuction which made me squirm) and expanding and shrinking women capture you in the same way the earlier commercial featuring the transformation of a model and the photoshop-ing of her features did

Its finale reads: "Talk to your daughter before the beauty industry does"

It's almost difficult to remember that it is a brilliant brand marketing strategy.

Check it out by clicking here.

I wonder who did the market research for this, if any...