Showing posts with label To market. Show all posts
Showing posts with label To market. Show all posts

October 16, 2007

Dove "Onslaught" Ad

Dove's Campaign for Real Beauty hits it again with another ad: a 60 second film entitled "Onslaught". Images of different bodies, beauty procedures (including several shots of liposuction which made me squirm) and expanding and shrinking women capture you in the same way the earlier commercial featuring the transformation of a model and the photoshop-ing of her features did

Its finale reads: "Talk to your daughter before the beauty industry does"

It's almost difficult to remember that it is a brilliant brand marketing strategy.

Check it out by clicking here.

I wonder who did the market research for this, if any...